Attending Mr. Anant Ambani’s Wedding

baala
4 min readJul 13, 2024
pluralistic ignorance

Those attending Anant Ambani’s Wedding find themselves caught in a form of pluralistic ignorance, except for a few who assume the role of the child in “The Emperor’s New Clothes.” Social and paid media construct a narrative around the grand spectacle, though everyone recognizes it as a circus where they must play their parts. It becomes a display of conspicuous consumption, showcasing the crassness of wealth.

Pluralistic ignorance occurs when a community collectively believes something false, yet no one challenges it because they believe others accept it. This phenomenon is akin to the story of “The Emperor’s New Clothes,” where everyone pretends to see something that isn’t there out of fear of standing out or being ostracized.

In real-life contexts, pluralistic ignorance can be observed in various social groups. For instance, followers of charismatic leaders or members of religious cults may maintain beliefs or practices they privately doubt but publicly support due to perceived group expectations. Similarly, devotees of spiritual figures or fans of celebrities may conform to shared beliefs or behaviors despite personal doubts or reservations.

Factors such as fear of reprisal, desire for group acceptance, and the need for social approval contribute to maintaining pluralistic ignorance. Individuals may refrain from challenging prevailing beliefs or behaviors to avoid social sanction or exclusion. This dynamic reinforces conformity to group norms, even when individuals privately question or disagree with them.

Social norms

Social norms are rules that govern behavior within a society, influenced by two types of expectations: empirical and normative. Empirical expectations are shaped by personal beliefs and observations within one’s social circle. They reflect what individuals anticipate or observe from others whose actions matter to them (reference network). On the other hand, normative expectations are rooted in broader societal norms and cultural standards. These expectations define what is considered appropriate or acceptable behavior within the community (ought to part of normative force).

Individual behavior in social settings often operates at the intersection of these expectations. People behave according to what they perceive others expect of them (empirical expectations) and what they believe society deems appropriate (normative expectations). This dynamic guides how individuals perceive and respond to social situations, influencing their conformity to social norms.

Cognitive Dissonance and Group Cohesion

Cognitive dissonance arises when individuals hold contradictory beliefs, attitudes, or behaviors. In the context of pluralistic ignorance, cognitive dissonance occurs when individuals privately doubt or disagree with a group belief but publicly conform to avoid conflict or rejection. This discrepancy between private beliefs and public behavior causes psychological discomfort, motivating individuals to align their attitudes with group norms to reduce dissonance.

Group cohesion is reinforced through mechanisms that discourage dissent and reinforce conformity. Fear of reprisal, social ostracism, or loss of group identity motivates individuals to suppress dissenting views and conform to group norms. Punishing dissenters serves to maintain group solidarity and discourage others from challenging established beliefs or practices.

Pluralistic Ignorance and Mr. Anant Ambani’s Wedding

The attendees of such lavish events implicitly acknowledge the ceremony as a grand display of wealth and status rather than a sincere celebration of union. Despite the widespread understanding that Mr. Anant’s prominence derives solely from his father’s wealth and status, attendees choose to participate. This decision is often driven by a mix of social expectations, networking opportunities, and the fear of exclusion from Mumbai’s elite social circles.

Privately, many attendees may jest about the circumstances, questioning how the bride could marry into such a situation solely based on inherited wealth. The event becomes a spectacle where appearances and social status overshadow deeper meanings or personal convictions. However, publicly, there is a collective adherence to the perceived norms of attending such events to maintain social standing and avoid being perceived as an outsider.

Despite this understanding, they participate to enhance their social standing and maintain relationships with influential figures. The phenomenon mirrors pluralistic ignorance, akin to the tale of “The Emperor’s New Clothes,” where individuals maintain a pretense rather than acknowledge the reality. By participating in events like Mr. Anant Ambani’s wedding, individuals reinforce the societal illusion of wealth and privilege, despite personal misgivings or awareness of the situation’s superficiality.

The fear of missing out on social opportunities and the desire to uphold one’s social status within Mumbai’s elite circles further perpetuates this collective pretense. Attendees may feel psychologically compelled to attend such events to validate their position in the social hierarchy, even if privately they recognize the superficiality of the occasion.

Why the grand ceremony is not good for Anant; he is not Mr. Ananth but Ambani.

Extravagant events like weddings often resemble “too big to fail” scenarios in business, where the stakes are high and failure carries serious consequences. The pressure to meet societal norms and appear successful can lead to significant psychological strain, especially if relationships falter soon after such grand ceremonies.

The fear of social and personal repercussions amplifies the pressure to maintain appearances and conform to societal standards. This can compel individuals to present a facade of happiness or success, even amid personal doubts or challenges. This dynamic underscores the complex relationship between societal expectations, personal beliefs, and mental well-being in contexts where appearances often overshadow substance.

Material wealth and outward displays of affluence don’t guarantee happiness or relationship compatibility. The focus on societal status can distort priorities and hinder genuine emotional fulfillment. Individuals may feel trapped in a cycle of maintaining appearances to uphold their social status, sacrificing personal well-being and relationship satisfaction in the process.

The pressure to conform to societal norms and preserve status can obscure the true nature of human connections and emotional happiness. It underscores the importance of aligning personal values with societal expectations to achieve authentic happiness and well-being.

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